CHIEF MARKETING OFFICER

We’re looking for a seasoned marketing executive to lead the next chapter of Wholehearted.org.

Open Letter from AJ

Wholehearted.org has never had a marketing department. We’ve intentionally grown slowly, building high-quality, heartfelt video programs on healing trauma, addiction, recovery, parenting, and emotional resilience. We’ve built a beautiful body of work that has reached people and earned trust, but we’ve never had a larger strategy for sharing it.

That’s where you come in.

If marketing feels to you like an opportunity to offer clarity, connection, and service (not just clickbait) we’d love to hear from you.

With care,
AJ Foxx
Founder, Wholehearted.org

What We’re Looking For

Executive-level marketing experience, ideally in the digital education, wellness, or nonprofit space
A strong background in full-funnel strategy, brand development, email marketing, digital campaigns, and audience growth
Demonstrated success launching or scaling high-quality online courses or memberships
Familiarity with trauma, addiction, mental health, or related fields is a major plus
Strong leadership and communication skills, with the ability to manage projects, teams, budgets, and outcomes
A strategic mind with a hands-on approach; you can lead with vision, and also implement
A deep sense of responsibility and personal alignment with our mission

You Should Have

Experience developing and running marketing strategies for a small or mission-driven organization in the mental health field.
Familiarity with digital campaigns, email marketing, content strategy, and building audience trust over time.
Knowledge of how to activate membership programs, mailing lists, and partnerships.
Clear communication, organization, and follow-through.
Comfort working with a creative team to produce and adapt marketing assets.
A good grasp of how messaging connects with real people, not just clickbait.

What You’ll Be Doing

Leading and owning the full marketing function at Wholehearted: strategy, systems, results
Building our brand voice and clarifying messaging across all channels
Designing and launching campaigns for course enrollment, membership engagement, and new product visibility
Developing strategic partnerships and affiliate collaborations
Managing and eventually building a team across key marketing functions
Optimizing our email marketing, digital funnels, and traffic acquisition strategies
Reporting on performance and iterating based on results
Supporting both our free public programs and professional educational offerings

Arrangement & Compensation Details

Currently, this is not a remote position.

This is an in-person role based in Sacramento, CA.
Remote or hybrid work is not available at this time.

We are open to contract, part-time, or full-time arrangements depending on the person. Compensation starts between $40 to $70 per hour, depending on experience, responsibilities, and other factors. This is a high-trust role with the potential for long-term growth, leadership, and additional compensation.

Wholehearted.org is a self-funded organization. We don’t answer to investors or churn out content for clicks. Everything we make is crafted with heart and intention. Every dollar we spend is reinvested into quality and service. The right person in this role will help us grow sustainably and stay true to what matters.

Our Socials

This is a marketing role. Which reminds me… we should probably show you our social media.
Here ya go!

About Wholehearted.org

We are a small, in-person team based in Sacramento. We make high quality programming focused on healing trauma, addiction, recovery, and mental health with renowned experts. We believe in the value of real-time collaboration, whether it’s around a whiteboard, a shared screen, or conference table (with snacks).

We are flexible when it matters. We understand life, family, and the need for flexibility. We care about the people we work with. But we also care about the work itself. We do things with intention, and we expect presence and strong commitment.

We focus on quality, clarity, and service. Our mission is to help people take ownership of their lives. Our content, culture, and public voice reflect that. We don’t align our work with any political movement or ideology. We center human experience, emotional honesty, and practical support.

If that resonates with you, you may feel at home here.

How to Apply

Please complete the application form in the next section.
Include the following:

A cover letter, in your own voice, about who you are and why you’re drawn to this work; no AI please. We’re not looking for perfection, we’re looking for someone real who can communicate from their gut and heart.
2–3 samples / expressions of your work
Your resume or portfolio
PLEASE ASSEMBLE ALL OF THE ABOVE IN A SINGLE .PDF DOCUMENT

We don’t use automated systems or outsource our recruitment. We review every application ourselves. If it’s a fit, we’ll reach out for a conversation.

For more details about our team, culture, and day to day projects visit our careers page: www.wholehearted.org/careers

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